VARSHA
01 — Arrival

I turndata, stories & ideasinto experiencesthat move.

Analytics Engineer·Signal Strategy·Product Thinking·Travel Creator·Trip Host·Digital Builder

BLR → THE WORLD

via.varsha
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01About
Analytics Engineer·Signal Strategy·Product Thinking·Travel Creator·Trip Host·Digital Builder

More than a job title.
A way of seeing.

“I started in data and never left — but somewhere along the way I got obsessed with how information becomes intuition.”

What stays consistent: clarity, craft, and the gap between “technically correct” and “actually good” — whether that's a dashboard, a product brief, a landing page, or a boarding pass reel.

Data & Analytics

SQL, signal analysis, data pipelines, dashboards, quality frameworks — making complex systems trustworthy and legible.

Product Thinking

PRDs, stakeholder communication, cross-functional execution, problem framing.

Creative Building

Landing pages, digital products, AI-assisted development, design systems.

Travel & Stories

Cinematic travel creation, trip hosting, storytelling, community.

02Work

Where the work lives.

Click any area to expand.

6S

6sense

Analytics Engineer 2Apr 2025 – Present
Business Analyst 3Jun 2021 – Mar 2025

Tools & Stack

Data & Analytics
SQLHiveTrinoData ModelingHexTableaudbtSignal AnalysisPipeline DesignData QualitySQLHiveTrinoData ModelingHexTableaudbtSignal AnalysisPipeline DesignData Quality
Product & Strategy
PRDsOKR AlignmentJiraConfluenceA/B TestingStakeholder MgmtAcceptance CriteriaProblem FramingPRDsOKR AlignmentJiraConfluenceA/B TestingStakeholder MgmtAcceptance CriteriaProblem Framing
Creative & Tools
ReactNext.jsTailwindFramer MotionAI-Assisted DevPythonClaudeWindsurfGitHubNotionCanvaReactNext.jsTailwindFramer MotionAI-Assisted DevPythonClaudeWindsurfGitHubNotionCanva
03Projects

Field notes with impact.

Analytics meets design. Strategy meets storytelling. Each project leaves a trail.

Let's work together
Signal Analytics01

Company Signal Analytics Workflow

Turning raw signals into trust scores.

SQLHiveTrino / PrestoSignal Validation+1
Progress92%
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Company Signal Analytics Workflow

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Problem

Company-level signal workflows needed cleaner validation, faster turnaround, and clearer handoff between analytics, product, and engineering.

What I did

Built a workflow to collect, validate, and surface company-level signals from multiple data sources — powering downstream decision-making, trust scoring, and sales intelligence.

Outcomes

Signal turnaround reduced from 7+ days to 1 day.

Improved data trust through automated validation checks.

Cleaner PM and Engineering handoff via reusable documentation.

Data Quality02

Data Quality Alerting System

Catch issues before they reach production.

SQLHexAlertingDashboards
Progress88%
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Data Quality Alerting System

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Problem

Silent data failures were reaching downstream consumers undetected — eroding trust in reporting.

What I did

Built a monitoring framework with threshold alerts, coverage checks, and anomaly flagging across key data pipelines.

Outcomes

Reduced bad data reaching consumers and stakeholders.

Faster incident detection and faster resolution cycles.

Self-serve quality visibility for PMs and GTM teams.

Creative Tech03

via.varsha Portfolio

This site. Built from a blank canvas.

Next.jsReactTailwindFramer Motion+1
Progress96%
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via.varsha Portfolio

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Problem

Needed a portfolio that matched the editorial quality of the work — not a template, not a résumé.

What I did

Designed and built the Atlas Narrative theme from scratch — custom design system, animated sections, filmstrip, full responsive layout.

Outcomes

Full custom design system in Tailwind v4.

Framer Motion animations and parallax throughout.

Mobile-first responsive — deployed on Vercel.

AI Product04

where2.ai — AI Travel Planner

Enter your vibe, get an itinerary.

AI ToolsProductReactDesign
Progress60%
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where2.ai — AI Travel Planner

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Problem

Travel planning is fragmented across dozens of tabs and filled with generic, untailored recommendations.

What I did

AI-powered travel planning concept — enter travel style, vibe, and budget, get a tailored itinerary. Landing page live.

Outcomes

Landing page shipped and live.

Core planning concept validated.

Itinerary engine in active development.

Signal Strategy05

Vendor Signal Validation

Which vendor data actually holds up?

SQLSignal AnalysisVendor EvalReporting
Progress82%
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Vendor Signal Validation

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Problem

No clear framework existed for comparing signal quality across third-party vendors.

What I did

Comparative evaluation framework to assess signal quality across vendors — turning raw coverage data into defensible recommendations.

Outcomes

Clear vendor scoring rubric across coverage and quality metrics.

Reduced vendor evaluation cycle time significantly.

Defensible recommendations presented to leadership.

04Travel
VIA.VARSHATravel Creator

romanticising every

boarding pass.

Stories from places that shape perspective. Maps that hold memories. Journeys that stay.

Read Travel Journal
Film
@via.varsha
Night Out

Night Out

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The Whole Crew

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Open Skies

Open Skies

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Disneyland Paris

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Notre-Dame

Notre-Dame

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Golden Light

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Kayaking in Goa

Kayaking in Goa

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Chasing Sunsets

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Girls Like to Play

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Ride Mode

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Wandering

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Moment Captured

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05Milestones

Milestones on the map.

A path of learning, building, and becoming.

5+

Years experience

28.6°N 77.2°E22.5°N 88.3°E18.9°N 72.8°E12.9°N 77.6°ECAREER ROUTE2016 → PRESENTN5 YRSORIGINPRESENT04030201
Apr 2025 — Present04

Analytics Engineer 2

6sense

Building data systems and products that drive decisions.

Jun 2021 — Mar 202503

Business Analyst 3

6sense

Turning complex data into clarity and action.

Apr 2021 — Jul 202102

Pro Bono Consultant

Unlock Consultancy

Product thinking before the full-time sprint.

2016 — 202101

Integrated M.Tech — ECE

JIIT Noida

Engineering the foundation for a data-driven mindset.

06Contact
Next Stop

Let's make something good.

For analytics, product, travel stories, websites, or beautifully chaotic ideas — let's talk.

Currently building where2.ai and growing via.varsha.

Let's Connect

Open to new routes,
ideas, and collaborations.

LET'S
BUILD

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Send a message

The journey continues.

@via.varsha
Varsha SinghAnalytics · Product · Travel · DesignBuilt with intent. Backed by curiosity. © 2026